Onboard Customers Smoothly: Reducing Users’ Drop-off Rate in Identity Verification

Sebastian Cavebring

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February 10, 2025

Identity verification is a critical checkpoint in user onboarding – but it's also a common point where users abandon the process. Losing users at this stage (“drop-off”) can be costly, wasting the marketing and acquisition efforts that brought them to sign up in the first place. This article examines why users drop off during KYC (Know Your Customer) or KYB (Know Your Business) checks and outlines best practices to keep them engaged. We’ll also look at how Bynn.com’s identity verification services apply these best practices to improve completion rates, and review some data on how streamlining verification boosts user retention.

Onboard Customers Smoothly: Reducing Users’ Drop-off Rate in Identity VerificationOnboard Customers Smoothly: Reducing Users’ Drop-off Rate in Identity Verification

Reducing Drop-Off in Identity Verification: Best Practices and Bynn.com’s Approach

Identity verification is a critical checkpoint in user onboarding – but it's also a common point where users abandon the process. Losing users at this stage (“drop-off”) can be costly, wasting the marketing and acquisition efforts that brought them to sign up in the first place. This article examines why users drop off during KYC (Know Your Customer) or KYB (Know Your Business) checks and outlines best practices to keep them engaged. We’ll also look at how Bynn.com’s identity verification services apply these best practices to improve completion rates, and review some data on how streamlining verification boosts user retention.

Understanding Drop-Off in Identity Verification

Drop-off refers to users quitting the verification process before completion. It’s alarmingly common. In fact, one survey found 68% of consumers have abandoned a financial application during onboarding – a figure that has risen from 63% just two years prior​. Financial institutions collectively lose billions in potential revenue due to these incomplete onboardings​. What drives users to give up during identity verification? Here are the most common reasons:

  • Complex or confusing process: A complicated workflow or unclear instructions is a top culprit. Nearly 30% of users say they quit onboarding because the process was “too complicated”​. Inconsistent interface elements, jargon-heavy language, or lack of guidance can frustrate users into giving up. In one case study, unclear instructions and poor UI were cited as key factors in KYC drop-offs (users felt lost or unsure what to do next)​. Simply put, if the verification steps aren’t user-friendly, many won’t complete them.
  • Lengthy procedures and delays: Speed matters. Modern digital users expect quick, almost instantaneous service. If identity verification drags on, users lose patience. Studies show the average user abandons an online application after roughly 18–19 minutes​. Any delay beyond that – for example, waiting hours or days for manual approval – can be fatal to conversion. Processes that require users to “come back later” (such as waiting for an email to continue) see especially high abandonment​. One industry report bluntly noted that 40% of potential customers drop off due to friction in the process​. In short, every extra second or step in verification increases the risk of drop-off​.
  • Lack of preparedness (required documents): Identity checks often require documents like a driver’s license, passport, or company records (for KYB). A user who begins onboarding without the needed document at hand may abandon it when they hit that roadblock. In a survey, 38% of respondents said they abandoned a financial sign-up because they “did not have the right identity credentials” on hand​. This often ties back to the UX design: if the app fails to tell users upfront what they’ll need, users might start unprepared and then drop off to “do it later” (and many never return).
  • Security and privacy concerns: Handing over sensitive personal information or business documents can give users pause. Many people feel nervous about who will access their data and how it will be used​. In one study, a whopping 88% of consumers said that the security of their data is the most important factor during onboarding​. If the verification process seems sketchy, or if too much personal data is requested without clear justification, users may abandon the process out of fear. Strikingly, even when users do value security, they won’t tolerate excessive hassle: 74% of potential customers will switch to a competitor if the onboarding process is overly complicated​. This shows the fine line between ensuring security and not scaring away the customer.
  • Other friction points: There are additional factors that contribute to drop-offs – for example, technical issues (like an image upload failing repeatedly), lack of support if a user is stuck, or even “stage fright” for certain liveness checks (some users abandon if asked to record a video or perform awkward movements for identity verification)​. Younger users in particular have little patience for cumbersome processes and will quit quickly if the experience isn’t smooth​.

When you add up these factors, it’s clear why onboarding drop-off rates are so high. Customers today have abundant options and very limited patience. If your identity verification is tedious or troublesome, users know there’s likely an easier alternative elsewhere. The cost isn’t just the immediate lost conversion – it can also damage reputation, as 31% of customers will share negative onboarding experiences with others or even terminate their relationship due to a bad start​. The good news is that by understanding these pain points, businesses can take targeted steps to fix them.

Best Practices to Reduce Drop-Off Rates

Reducing drop-off in identity verification requires balancing two priorities: making the process easy and fast for users, while still meeting all compliance and security requirements. It’s a challenge – but not an insurmountable one. By applying best practices in design and technology, companies can dramatically improve completion rates. Below, we break down key strategies in four areas: creating a seamless UX, speeding up verification, balancing compliance with convenience, and maintaining strong security without hurting user experience.

1. Seamless Onboarding UX/UI

User experience is the single biggest factor in KYC/KYB drop-off. A well-designed, intuitive interface can keep users engaged, while a confusing one will drive them away. In fact, experts say poor UX is perhaps the largest driver of abandonment in digital onboarding​. To make your identity verification UX as seamless as possible:

  • Provide clear instructions and feedback: Ensure every step tells the user exactly what to do in plain language. Avoid legal or technical jargon. For example, instead of a message like “Identity document must be placed within the delineated parameters”, say “Lay your ID flat inside the frame shown on screen”. Clear, friendly instructions set the right tone​. Additionally, guide the user in real-time – show visual cues (e.g. a highlighted outline where to position an ID) and give instant feedback if something isn’t right (blurred photo, etc.). This reduces confusion. One study found that users often don’t read long guidelines, so concise text plus visual hints work better​. In practice, teams saw an increase in successful document uploads after replacing text-dense instructions with simple visual cues​.
  • Use an intuitive, consistent interface: The verification screens should be clean and uncluttered. Present one task at a time if possible. Multi-step flows are effective – breaking the process into bite-sized steps feels less overwhelming than one long form​. Group related information logically (e.g. ask for name and date of birth in the same step, but not intermixed with address and ID upload). Progress indicators (“Step 3 of 5”) can also reassure users that the end is in sight. And make sure the design is consistent (fonts, buttons, messaging) so it feels professional and trustworthy throughout.
  • Prep users for success: A common reason for drop-off is hitting an unexpected requirement. You can prevent this by onboarding the onboarding. For example, provide a “Before you begin” checklist at the start of the KYC flow​. Let users know what documents or information they will need (passport or ID card, a selfie, proof of address, etc.), approximate time it will take, and any other tips (like finding a well-lit area for a selfie). This way they won’t start the process only to discover half-way they’re missing something – a scenario that often leads to abandonment. UX researchers found that many users needed more than one session to finish KYC because they left to find an ID or got distracted​. Setting expectations up front can reduce those interrupts. Also, offer alternatives when possible: not everyone has a passport, for example, so list other acceptable IDs (driver’s license, national ID card, etc.)​. Flexibility in acceptable documents can prevent unnecessary drop-offs.
  • Make help readily accessible: Even with great design, some users will need help (questions about a step, trouble using their camera, etc.). Providing easily accessible support can save an at-risk user. This could be a live chat icon, a support phone number, or even contextual FAQs within the verification screen. The key is that the user shouldn’t have to abandon the flow to seek help. If they leave the app to find answers, they may not return. A quick tip or the ability to chat with support on the spot can reassure users to continue​​. Essentially, don’t let confusion fester – catch it with proactive support before the user gives up.

By focusing on UX/UI, you tackle the root of many drop-offs. Streamlining the design and guidance of the verification process makes it feel like a natural, easy part of onboarding rather than a bureaucratic hurdle. As one UX expert put it, placing user-centric design at the heart of KYC is crucial to create an experience users will actually complete. The payoff for polishing your KYC UX is significant: nail the experience, and users are far more likely to stay and become happy customers.

2. Faster Verification Processes

When it comes to verification, speed is not a luxury – it’s a necessity. Users have been conditioned by the digital age to expect things “now.” If your identity verification is slow or cumbersome, users will bounce and possibly never return. Therefore, reducing the time and friction in KYC/KYB is a top priority for retention. Here’s how to accelerate the process:

  • Leverage automation and AI: Manual verification (humans reviewing documents, etc.) can introduce multi-hour or multi-day delays. Automation can shrink this to seconds. Modern identity verification services use AI to instantly scan IDs, verify selfie biometrics, cross-check databases, and more. This means the user can get approved in real time or near-real time, right within their signup session. According to industry research, automating KYC tasks results in a faster, more user-friendly experience for customers​. It also reduces errors that could otherwise cause back-and-forth and re-submissions. For example, an AI-powered ID check can verify a driver’s license and extract the data in moments – whereas a manual check might take a day and could misread details. By incorporating AI (for document recognition, face matching, etc.), you eliminate downtime and keep the user moving forward without pause.
  • Provide instant feedback and results: Wherever possible, make verification checks happen in the background, instantly. For example, when the user submits their ID photo, an automated system can immediately analyze it for authenticity and clarity. If it’s not clear, prompt the user right away to retake it. This on-the-fly feedback loop prevents the scenario of the user submitting and then waiting hours only to be told to redo something. Similarly, database checks (sanctions lists, PEP screening, credit bureau checks for KYB, etc.) can often be done via API in seconds while the user progresses to the next step. The goal is to complete the entire verification in one session. As the research highlighted, if you force a user to wait or return later, the majority will not complete the process​. One best practice is to avoid multi-day “pending” periods – aim to approve or escalate instantly. If something truly can’t be verified instantly, consider letting the user finish other onboarding steps or use the service in a limited way in the interim, rather than just putting them in limbo.
  • Optimize for quick completion: Analyze every step of your KYC flow and ask if it’s truly necessary and as short as it can be. If a step takes more than a minute or two, can it be sped up? Sometimes small tweaks yield big improvements – for instance, using OCR (Optical Character Recognition) to auto-fill form fields from the ID document. This saves the user from typing out their name, document number, address, etc., which not only speeds things up but also reduces typos. Another tip: shorter multi-part forms tend to perform better than one long form​. Splitting into steps allows faster loading and gives micro-feedback (“Step 1 complete!”) that keeps momentum. Always collect the most crucial info first – e.g., if you at least get name and email early, you can follow up with users who drop off later​. Additionally, consider allowing the user to save progress (especially for KYB or more involved processes) or switch devices without losing their place​. For example, a user might start on mobile but need to upload a file that’s easier on desktop – if they can seamlessly continue on another device, you avoid losing them due to device constraints.
  • Use real-time user guidance (e.g. video streams): An emerging best practice is to guide users through identity verification with real-time interaction, rather than static instructions. Some solutions now offer live video guidance or interactive capture that walks the user through taking photos or videos for verification. This can significantly boost success rates. A recent analysis showed that a video-streaming identity verification solution increased conversion by 25–30% compared to a traditional photo-upload method​. The key is that the user is guided in real-time (for instance, an on-screen prompt might say “Center your face” or automatically capture when conditions are met), instead of the user blindly uploading a photo and waiting for an email response. Users preferred this live guided approach, and it avoids the frustration of asynchronous back-and-forth​. Whenever possible, make the verification interactive and instantaneous – it keeps users engaged and minimizes errors.

The bottom line is speed wins. If you can shorten the identity verification from a multi-day saga to a quick, smooth task, you will prevent many drop-offs. Users are far more likely to complete verification when it feels like a quick pit stop rather than a roadblock. In the competitive fintech and online services world, companies that “move fast” and onboard users almost immediately have a clear advantage. Reducing KYC friction can directly translate into higher conversion: for example, one fintech saw a 2X increase in completed account openings after streamlining their KYC with automation. Speedy verification not only improves user experience but also gets legitimate customers in the door faster – a win-win.

3. Balancing Compliance and Convenience

Every company must meet KYC/KYB regulations – there’s no getting around compliance. The challenge is how to fulfill those legal requirements without introducing “unnecessary hurdles” for users​. Striking the right balance between compliance and convenience is critical. If you lean too far toward convenience, you risk non-compliance or fraud; too far toward strict checks, you drive users away. Here are best practices to achieve both:

  • Adopt a risk-based approach: Not every user or account carries the same risk, so a one-size-fits-all KYC process can over-screen low-risk users and create needless friction. Instead, many organizations are moving to a risk-based compliance approach, where you apply more rigorous checks only for higher-risk scenarios. For example, for a low-value consumer account, perhaps basic ID verification and a selfie are sufficient, whereas a high-value business account might trigger additional document checks or manual review. This way, each user experiences the minimum verification required for compliance, and no more. Regulators themselves encourage a risk-based approach to make compliance efficient​. By tailoring the process, you avoid putting every user through the maximum friction when it’s not necessary.
  • Integrate compliance checks invisibly: Whenever possible, perform compliance-related checks in the background without adding steps for the user. For instance, verify the authenticity of an ID document with automated database queries or use APIs to check government watchlists behind the scenes. The user experience can remain a simple “submit your ID” step, but under the hood you’re also doing AML (Anti-Money Laundering) and sanctions screening in one swoop. Modern digital identity platforms allow a lot of data to be cross-verified instantly without user intervention (address verification through bureaus, business entity checks via databases, etc.). By bundling compliance checks into the normal flow silently, you stay compliant without the user even realizing those extra verifications occurred. The user should only be asked for input when absolutely necessary for compliance.
  • Be transparent and build trust: Users are more willing to go through KYC if they understand why it’s needed and feel their data is handled carefully. A quick explanation — “We verify identity to comply with law and protect our community” — can set expectations. Also, assure users about data security and privacy (e.g. “Your documents are encrypted and only used for verification purposes”). Since so many users care about data security​, being upfront about your protections can ease their concerns and keep them in the flow. Balancing compliance doesn’t only mean reducing steps; sometimes it means communicating the necessity of steps in a user-friendly way. If users see value (fraud prevention, account security) or inevitability (legal requirement) in the process, they’re less likely to abandon it.
  • Localize and customize as needed: For businesses operating in multiple regions, one often-overlooked factor is local compliance nuance. ID types, regulatory requirements, and user expectations vary by country. A top-notch onboarding in one country might flop in another if it doesn’t account for local differences. For example, some countries have national ID databases that can simplify KYC, others rely on physical ID checks; some jurisdictions allow digital signatures, others require wet ink for certain forms. Ensure your KYC process is tailored to the user’s locale. That might mean different document options for different countries, or adjusting the flow to meet local KYC laws. Research shows that failing to consider local needs results in poor user experiences and higher abandonment​. On the flip side, getting it right in each market both improves compliance and makes the process smoother (because it uses the most appropriate verification methods for that user).

In essence, compliance and convenience do not have to be at odds. The key is smart design: fulfill regulatory requirements in a way that feels natural and easy for the user. Think of it as “compliance by design” – involving compliance teams early in the UX design to bake in the rules without spoiling the experience​. Companies that master this balance can turn what is usually seen as a pain point into a competitive advantage. Your users get a painless onboarding and you satisfy the regulators. It’s absolutely possible – and platforms like digital identity verification services are making it easier by packaging compliance checks into user-friendly workflows. The result is legitimate users sail through, and only the truly risky or fraudulent cases face heavy friction, which is exactly how it should be.

4. Security and Fraud Prevention (Without Sacrificing UX)

Security is paramount during identity verification – after all, the whole point of KYC/KYB is to prevent fraud, catch identity thieves, and stop bad actors. However, an overly intrusive or paranoid approach to security can crush the user experience. The goal is to maintain strong security and fraud prevention while keeping the process convenient for genuine users. Some best practices to achieve this include:

  • Use smart fraud detection tools: Advanced technology can detect fraud in the background so that you don’t rely on the user to prove they’re not a fraudster through extra hoops. For example, device fingerprinting can flag if the device being used has signs of fraud (emulator, mismatched GPS, etc.), and behavioral analytics can detect suspicious patterns. These checks don’t require any user action. Similarly, document verification AI can catch forged IDs or doctored images without the user doing anything beyond the normal upload. By letting back-end systems handle fraud screening, you spare honest users from jumping through excessive security challenges “just in case.” Only when something is flagged should you escalate to additional verification steps (and even then, try to keep it as user-friendly as possible).
  • Implement user-friendly biometric checks: Biometric authentication (face recognition, fingerprint, liveness checks) is a powerful security tool that can also be smooth for users if done right. A quick selfie comparison with the ID photo, for instance, adds a strong assurance that the person is who they claim – and most users are now comfortable taking selfies. The key is to implement liveness detection in a way that isn’t overly burdensome. Asking a user to simply blink into the camera or turn their head once is reasonable; asking them to perform complex movements or long spoken phrases might frustrate or embarrass them (and as noted, complex liveness challenges can be a barrier​). Modern liveness detection can even passively detect spoof attempts (like screens or masks) with minimal action from the user. Choose solutions that are iBeta Level 1 or 2 certified for liveness – these are proven to catch fraudsters using things like deepfake videos or static photos​. With the right biometric tech, you add a layer of security without lengthening the process for legitimate users.
  • Secure data handling and user trust: Users dropping off due to security fears is counterproductive – they’re abandoning because they care about security. To address this, be transparent about how you protect their information (as mentioned above) and actually invest in strong security measures on the back-end. This includes encryption of data, secure storage (or using trusted third-party verification services that don’t expose data), and compliance with data protection regulations (GDPR, etc.). If users feel the process is secure and see that it’s been made quick and easy for them, you’ve hit the ideal combo. Also, avoid asking for more data than necessary (don’t collect extraneous personal details “just because”). Minimizing data collection not only improves completion (less info for user to supply) but also reduces privacy concerns.
  • Continuously adapt to fraud threats – quietly: New fraud schemes are always emerging (deepfakes, synthetic identities, etc.), which sometimes leads organizations to add new verification steps as reactive measures. This can bloat the user experience over time. A better approach is to proactively update your fraud prevention in the background. For example, if deepfake videos become a threat, update your liveness detection algorithms rather than adding a whole new step for users. Some companies establish dedicated fraud R&D teams to stay ahead of trends and ensure their verification flow catches new threats without becoming more complicated for users. The user should feel the flow getting easier and smarter over time, even as security behind the scenes gets tougher. Internally, security teams and UX teams should collaborate closely so that any change in verification procedure considers the user impact. Many leading fintechs do “red team” simulations of fraud to harden their systems while keeping the customer journey intact. In short, fight fraud aggressively – but as an under the hood operation as much as possible, preserving a smooth ride for genuine users.

Balancing security and user experience is often described as the “fraud vs. friction” trade-off​. Historically, tightening security meant adding more friction, and reducing friction meant accepting more risk​. But today, with intelligent design and technology, it’s possible to mitigate fraud without driving away honest customers. The best identity verification solutions achieve high pass rates for legitimate users (so they sail through happily) while still weeding out the bad actors effectively. When done right, your verification process will give new users confidence (that you take security seriously) but not annoyance. They’ll feel protected, not suspected. This balance is crucial because it builds trust from the very first interaction – setting the stage for a long and loyal customer relationship.

How Bynn.com’s KYB/KYC Services Improve Retention

Bynn.com is a provider of identity verification services that puts all the above best practices into action. Their KYB/KYC platform is specifically designed to maximize conversions and minimize drop-offs, while ensuring stringent compliance and security. Let’s look at how Bynn.com’s approach addresses user drop-off:

  • AI‑Powered, Real-Time Verification: Bynn’s platform uses AI at its core to automate ID checks and decisioning. It can recognize and verify 14,000+ identity documents from over 200 countries in seconds​. This means users can upload an ID or passport and get it validated almost instantly, instead of waiting for manual review. The system also extracts data (OCR) from the documents automatically, saving users from typing out details. By delivering real-time results, Bynn keeps the user’s momentum – as they complete one step, the next step is ready immediately with no downtime. Bynn emphasizes “instant verifications and actionable insights” in its service​. Faster verification directly translates to fewer users dropping off mid-process.
  • Seamless, guided user experience: Bynn.com focuses on an “effortless” onboarding experience for end-users. For individual KYC, features like live document capture are provided – users can snap a photo of their ID or drag-and-drop an image, whichever is easier​. The interface guides them with on-screen prompts (for example, aligning their ID within a frame, as mentioned earlier). Bynn also incorporates face match and liveness detection in a user-friendly way: the applicant is prompted to take a selfie, and Bynn’s AI compares it to the ID photo to ensure it’s the same person and that they are physically present​. All of this is done through a clean, step-by-step flow. For KYB (business verification), Bynn allows the business user to simply click a verification link and then AI guides them through uploading the required business documents and info​. This guided approach means even complex KYB compliance (which often involves collecting incorporation documents, shareholder IDs, etc.) feels straightforward for the user. There are clear progress indicators and prompts along the way, reducing confusion. By making the process intuitive and self-service, Bynn helps clients onboard users without drop-off due to UX issues.
  • Balancing compliance with ease: One of Bynn’s strengths is handling heavy compliance lifting behind the scenes so the user doesn’t feel it. For example, when verifying a business (KYB), Bynn’s AI will automatically identify ultimate beneficial owners (UBOs) and trigger KYC checks on those individuals, ensuring KYB requirements are met without manual intervention​. It generates a comprehensive verification report for the client, but from the user’s perspective, they just provided the needed info and got verified. Bynn boasts coverage of regulatory requirements in 220+ countries and territories​ – meaning it has built-in compliance logic for various jurisdictions. A user in, say, Germany might need to provide a different combination of documents than a user in the US; Bynn’s system can handle these nuances seamlessly. This prevents situations where a user is wrongly asked for something not applicable in their country (a common source of frustration). Moreover, Bynn offers a decision engine that can auto-approve or refer cases based on the business’s compliance criteria​. All this ensures that compliance checks happen thoroughly but without creating unnecessary back-and-forth with the user. The motto could be “compliance done for you.” Businesses using Bynn can stay compliant and make onboarding convenient, rather than choosing one over the other.
  • Security and fraud prevention built-in: Bynn.com integrates advanced fraud-fighting tools into the verification process, so security is robust without manual steps. It performs forensic analysis on documents to detect any signs of forgery or manipulation​. It also uses certified biometric checks for liveness, as noted, to catch deepfakes or AI-generated identities​. These measures operate in real-time – for example, if someone tried to use a doctored ID, Bynn’s system would flag it almost immediately. From the user perspective, they only experience the normal prompts (e.g. “take a selfie”), and if they’re legitimate, they pass seamlessly. Fraudsters, however, get caught by the AI – which saves the business from fraud without dragging all users through heavy-handed checks. Bynn even has a dedicated Fraud Lab (a team of AI/ML scientists and forensic experts) continuously improving detection of new fraud tactics​. This means Bynn’s clients benefit from up-to-date security without having to constantly update their own processes. Overall, Bynn maintains a high security bar (stopping fake IDs, imposters, etc.) while honest users rarely notice any friction, because the checks are invisible or instantaneous. And importantly, Bynn prioritizes data protection – helping its clients keep user data secure and meet privacy regulations, which in turn gives end-users confidence to complete verification.
  • Optimized for conversion: Perhaps the clearest evidence that Bynn.com’s KYB/KYC services improve retention is that they are explicitly optimized for conversion and growth. Bynn’s platform advertises the ability to “boost conversions and cut costs with AI-first verification”​. It offers features like A/B testing different verification flows and analytics to identify drop-off points, so businesses can continuously refine their onboarding. The no-code, drag-and-drop setup means companies can easily integrate Bynn and adapt the UI to their app’s look and feel​ – this consistency can improve user trust (users feel they never left your app environment). By removing integration hurdles, Bynn also helps companies deploy a smoother verification process faster. The results are more users making it through onboarding. While specific retention metrics for Bynn’s clients aren’t published in the snippet we have, the combination of instant checks, smooth UX, and background compliance is exactly what reduces abandonment according to the best practices we discussed. It aligns with case studies like Lemonway’s (which saw double the conversions after automating KYC) – and indeed, Bynn offers a similar AI-driven, real-time verification approach that has been proven to keep users on board​.

In summary, Bynn.com addresses the drop-off problem by providing an all-in-one verification solution that is fast, easy, and reliable. Users guided by Bynn’s process encounter minimal friction: they can complete identity verification in one go, with clear steps and quick results. Meanwhile, businesses using Bynn can rest assured that compliance checks and fraud defenses are handled thoroughly in the background. By marrying a seamless user experience with powerful AI automation, Bynn’s KYB/KYC services help ensure that businesses don’t lose good customers during onboarding. It’s a practical example of the best practices in action – showing that high compliance and low drop-off can indeed go hand in hand.

Real-World Results: Improved Verification = Better Retention

Does improving the identity verification process actually lead to tangible increases in user retention and conversion? Absolutely. Many organizations have reported significant gains after overhauling or optimizing their KYC flows. Here are a few notable insights and case studies:

  • HIPS.com 2× increase in conversions: Hips.com, a pan-European payments provider, partnered with Bynn.com to streamline their KYC process using AI automation. The outcome was impressive – they achieved a 2× increase in the number of validated accounts and wallets after the new solution was implemented​. In other words, twice as many users made it through the onboarding and became active customers, compared to the old process with an identity verification solution from 2016. This was achieved while maintaining compliance obligations, proving that you can improve UX without sacrificing checks. Hips.com's case highlights how moving to a faster, automated AI-verification flow can directly boost your customer acquisition.
  • Real-time guidance boosts completion by ~25%: A fintech study found that using a real-time, guided identity verification (such as live video guidance) yielded a 25–30% higher conversion rate than a more static, photo-upload process​. This aligns with the idea that if you hand-hold the user through the steps in a responsive way, fewer will drop off due to confusion or mistakes. Users prefer an interactive approach over waiting for offline checks​. The takeaway is that investing in a more dynamic verification UX – like live camera capture with instant feedback – can significantly improve how many users successfully verify on the first try.
  • Shorter onboarding = more revenue: There is broad data showing a correlation between streamlined onboarding and business performance. For example, a report by Signicat noted that financial institutions were losing over €5.7 billion annually due to abandonment in digital onboarding​. Many of those institutions are now turning to improved digital identity solutions to recapture that lost revenue. By cutting down onboarding time and effort, they not only convert more users but also meet the expectations of today’s consumers. It’s notable that despite improvements in recent years, consumer expectations have risen faster – hence the increase from 63% to 68% abandonment as mentioned earlier​. The organizations that can exceed customer expectations in onboarding stand to gain a competitive edge. PWC found that 73% of consumers say customer experience is a key factor in their purchasing decisions​, which includes the experience of signing up. So improving KYC isn’t just a compliance task, it’s a growth strategy.
  • Retention and loyalty impacts: A smooth verification process doesn’t only convert users; it can help retain them long-term. Remember that a bad onboarding can sour a customer relationship from the start. Conversely, a good onboarding builds trust and satisfaction. Some surveys indicate that 86% of customers are more likely to remain loyal to a business with a welcoming, informative onboarding process​. While that stat isn’t KYC-specific, it underlines the principle that the first impressions during sign-up (of which KYC is often the final step) set the tone for loyalty. If users breeze through identity verification, they enter the product with a positive feeling, rather than lingering frustration. This can translate into higher activation rates and usage. In sectors like banking, customers who had a quick and painless digital account opening are more inclined to use that account as their primary one, whereas those who struggled might be hesitant or churn early. In short, every extra user who completes verification is not just a “conversion” but potentially a lasting customer – and given the cost of acquiring new users, retaining them is hugely valuable.
  • Continuous optimization yields gains: Companies that treat onboarding optimization as an ongoing effort see compounding results. For instance, a fintech app might start with a 60% KYC completion rate. By implementing some of the best practices (better UI, faster checks), they get to 80%. By adding more improvements (pre-checklist, multi-device support), they reach 90%. Each improvement can yield a few percentage points drop-off reduction, which translates to thousands of additional customers in volume. Using analytics (like funnel analysis and session replays of where users fail, as suggested in the UXCam approach) helps identify the next area to fix. The message from success stories is: optimization is iterative, but every iteration can pay off in more retained users.

In conclusion, the evidence from the field is clear that improving identity verification processes leads to better user retention, higher completion rates, and ultimately more successful onboarding of customers. Companies like Bynn.com encapsulate these improvements into a service, allowing any business to take advantage of cutting-edge verification without reinventing the wheel. Whether one uses an external solution or builds in-house, focusing on reducing drop-off during KYC/KYB is a wise investment. The return is seen in growth: more verified users today means a larger, loyal customer base tomorrow.

Final Thoughts

User drop-off during identity verification is a challenge, but it’s one that can be overcome with the right mix of UX design and technology. By understanding why users abandon the process – complexity, delays, lack of trust – we can design onboarding flows that address those issues head-on. Seamless UX, rapid automation, compliance-savvy design, and embedded security are the cornerstones of a successful verification process that users won’t dread. As we’ve discussed, implementing best practices in these areas has proven to drastically reduce abandonment rates: users complete onboarding more often, and businesses see higher conversion and retention as a result.

It’s also important to remember that expectations keep evolving. What was considered an “okay” onboarding a few years ago might feel intolerably slow or clunky today. Continuous improvement is key. The good news is that solutions like Bynn.com’s KYB/KYC services are making it easier than ever to offer a top-tier onboarding experience without compromising on compliance or security. These platforms bundle user-centric design with powerful AI checks, essentially offering drop-off reduction as a service.

At the end of the day, an identity verification process should be a catalyst, not a hurdle. When done right, it can even enhance user trust and engagement (showing that your platform takes security seriously while respecting the user’s time and experience). Companies that get this balance right will not only meet regulatory requirements but also win the loyalty of their users. Given how costly it is to lose users at the last step, focusing on reducing drop-off is one of the highest-ROI improvements for any digital business requiring KYC/KYB. With best practices in place and perhaps a partner like Bynn.com, you can turn identity verification from a conversion killer into a conversion booster – welcoming new users aboard with a smile instead of a sigh.